Forman and Associates starts new Industrial Sales Group

Led by Greg Vogelman who brings a wealth of industry experience our new group will focus on building our product offering in this market segment. Representing a broad spectrum of quality manufacturers of electrical and industrial lighting products in Southern California we utilize our broad product expertise to insure our clients and manufacturer principals meet the ever changing demands of the electrical industry.

Lusive Decor family of products added to our Line Card

This month we added Lusive Décor to our product line card. Lusive Decor was conceived as a design-based manufacturing firm in the tradition of classic production studio, beginning each project with exhaustive research and providing a wealth of additional design consultation and management services. Lusive can meet your custom luminaire needs with their extensive design team and superb service ethic.  

Adam Chetakian Heads up new Energy Services Division

We are pleased to announce that Adam Chetakian has joined Forman and Associates on our newly created Energy Services group. Adam will focus on supporting our ESCO clients and our product lines that are focused on this market place. Adam brings over 20 years of experience to our company and we are pleased to have him join us.  Adam can be reached at 

LightShow West - Los Angeles Convention Center

We are pleased to announce that a broad range of our lines will be exhibiting at LightShow West October 21-22.  Look for Philips Color Kinetics, Philips Lighting Controls, Universal Fiber Optics, Altman Lighting, Reggiani, Jesco,  Coloronix, Accolyte, Precision Architectural Lighting and Digital Lumens at the show with their newest products. All of our staff will be on hand throughout the show to introduce visitors to our many lines.

Philips Entertainment presentations at Forman and Associates

Regional Sales Manager Jeanette Farmer and controls specialist and Lighting Designer Bobby Harrell will join us in our demonstration studio to present the latest from Strand Lighting and Showline products. We will have  four informative sessions on Tuesday September 15 at 10:00 , 11:30, 1:30 and 3:00 and three sessions on Wednesday at 10:00, 11:00 and 1:00 with lunch served both days. Sessions will cover:

  •         Neo control consoles and Fader Wings
  •         PL1 Generation 2 Profiles, Fresnels and Cyc lights

ShowLine Products including:

  •          SL Beam
  •          SL Punchlite
  •          ShowLine Par, Bar and Nitro Strobes

All sessions will be held at Forman and Associates office in Van Nuys. Please RSVP to your Forman and Associates Sales Manager or Christina White at our office

Forman and Associates now represents Precision Architectural Lighting

Forman and Associates is pleased to announce they now represent Precision Architectural Lighting. PAL products are designed to enhance the beauty of your space, while providing outstanding performance, efficiency and, of course, value. Their line of extruded linear lighting fixtures can be designed to suite a broad range of applications and each system is designed to your precise requirements.

Forman and Associates expands their range of Philips Products

Forman and Associates is pleased to announce that we are adding Philips Lighting Controls to the family of products from Philips they represent.  Our Philips groups of product includes Philips Color Kinetics, Philips Entertainment (Strand Lighting and Selecon), and Large Luminous Surfaces including Luminous Textiles, One Space and Luminous Carpets. Our demonstration studios feature all of our Philips products including our new One Space installation along with many of the other Manufacturers’ products we proudly represent.

Philips Lighting controls offer a wide range of smart architectural lighting control products including occupancy sensing, daylight harvesting, dimming and local controls.  The new Connected Light Technology is also part of this broad portfolio of controls.  To learn more about Philips Controls and all of our new product lines please go to our Line card for links and information.

We are pleased to support all of your creative lighting needs with our portfolio of Philips products.

Forman and Associates adds new lines from TMB

We are pleased to announce that we now represent several of TMB’s lighting product lines as their agents for southern California: Schnick Schnack Systems is the European leader in high-quality LED accent lighting used in a variety of applications: Exhibits, stage sets, museums, tradeshows, and scenery. Firefly Lighting based in Australia is a premium LED Festoon lighting manufacturer with sparkling clear or solid white and color bulbs. All are weather rated for outdoor use. Intelligent Marquee Systems manufactures LED DMX-controlled marquee lighting for indoor and outdoor applications (Portable and Architectural). These dynamic color changing lamps can be used to create dramatic marquees for projects of all sizes.

Christina White and Dave Sousa join Forman and Associates

We are pleased to announce two new appointments to our staff. Christina White joins our customer service team providing quotations and project support. Christina joins us with retail sales experience and service in the Marine Corps. We are pleased to have her as part of our organization. In addition to Christina, Dave Sousa brings his experience to our sales staff. Dave was recently with ELS a large entertainment dealer brings in depth knowledge of rigging, entertainment and architectural lighting and control. Dave will focus on both our entertainment customers as well as engineers and lighting designers.

Keith Gillum joins Forman and Associates

Forman and Associates is pleased to announce the appointment of Keith Gillum to our sales team as Sales Manager. Keith brings many years of lighting sales experience having worked in sales management with both Philips Strand Lighting and Philips ColorKinetics. Architectural and Entertainment lighting along with expertise on Rigging Systems and Power Distribution systems are key skills in Keith’s extensive background in our industry. Keith joins our team effective immediately.

Forman and Associates adds Lex products to our line card

We are pleased to announce the addition of Lex Products to our line of architectural and entertainment products. Lex Products is an innovative, industry leading manufacturer or power distribution products, cable assemblies and accessories for the entertainment, industrial, military and shipyard markets. Headquartered in Connecticut, with offices in Los Angeles and the United Kingdom, Lex specializes in providing the power "from panel to plug". Core products for Lex are PowerGATE company switches and transfer switches, EverGRIP Overmolded 19 pin cable and PowerHOUSE portable rubber distribution boxes. In addition Lex Products has a Custom Engineered Solutions group that supports custom applications to better serve their customers.


Forman and Associates Adds New Lines


Forman and Associates is pleased to announce that they have been appointed to represent J. R. Clancy rigging and Wenger Staging. J.R. Clancy has been involved in over 100,000 rigging projects around the world since their founding in 1885. Simple, complex, or custom, Clancy has what it takes to create complete rigging solutions for any project. As the leading manufacturer of theatrical stage equipment in the United States, they provide everything from standard hardware to sophisticated automated systems for any rigging need. Forman and Associates is pleased to support you with any Clancy rigging application.



In addition to Clancy we are pleased to represent Wenger Staging for their Diva and Forte Orchestra Shells and Upper Deck and Stage Tech staging products.  You can get further information on J.R. Clancy at and Wenger at .  Please feel free to call us and we will be happy to provide support for your project.

Mark Bauserman joins Forman and Associates

We are pleased to announce that Mark Bauserman has joined our sales team looking after our design clients in Orange County. Mark joins us from a long career at Paramount Studios where he was their Executive Director of Engineering and Utilities for over 29 years. Prior to joining Paramount he was a regional sales manager for Strand Lighting. Mark’s deep experience in both architectural and entertainment lighting and control systems will extend our strong technical base of knowledge for our specifiers. Mark can be reached by email at or on his cell phone at 818 512 0066.

Forman and Associates Adds New Lines

We are pleased to announce that we have added two new product lines to our line card of industry leading products.


Reggiani Lighting USA is the leading Italian lighting manufacturer offering recessed lights, track lighting, pendants, surface mount and exterior luminaires.


Rosco Laboratories is a world leader in color filter and now lighting technologies.  Their new LED panels and Miro cube series LED wash lighting provide exceptional performance and flexibility.

 To arrange for a product demonstration contact your sales representative and they will be happy to support you.

Cinegear Show May 31-June 1 at Paramount Studios

Created for the professional – Cinegear is focused on the needs of the entertainment industry and attracts the most dedicated technical and creative specialists from every major department of the entertainment production and post-production world. Join us with Philips Lamps, Philips ColorKinetics at booths S313 and S314 and Pathway Connectivity at S331 all on Stage 31 at Paramount Studios. For registration information go to: or contact your local Forman & Associates Representative.

Forman participates in this weeks IES Product show

Once again this year Forman and Associates and their manufacturers will participate in the annual IES product show at the Santa Monica Civic Auditorium. This event brings together 120 manufacturers from across our industry. Our leading technology lines can be found in booths 93-97 featuring: • Philips Color Kinetics • Philips Strand Lighting • Universal Fibre Optics • Organic Lighting • Altman Lighting • Coloronix • Vision Quest Lighting Join us to see the latest new products from these industry leading brands and our newest line Organic Lighting. The Civic Auditorium is located at 1855 Main Street in Santa Monica. Show hours are 2:00 -9:00 and admission is free

Hyatt Regency San Diego Installs Decorative Fiber Optic Stars

 Landscape Architect Jeremy Klemic of SWA Group worked with Universal Fiber Optics to develop a unique carpet of fiber optic stars for the courtyard of the Hyatt Regency Hotel in San Diego. 

Supported by the team from Universal Fiber Optics, Jeremy was able to create a unique look of sparkling stars from the field of pavers in the court yard.

Multiple 150 watt metal halide illuminators were used. The design team created a system where the 'tails' from both light sources were interwoven so that there were an equal number of “close” bright ends and “distant” dimmer ends from each source.  This process provided a more uniform and natural feel to the lighting. A field of a hundred stars was mounted flush to the surface of the pavers to create a smooth unobtrusive look to the pavers.

The SWA Group is a leading landscape architecture firm who work involves the design of landscapes at a variety of scales—from large, multi-functional sites to small, intimate spaces. SWA’s landscape architectural work has received worldwide recognition for its innovative excellence.

The photo shows the project in progress with completion expected soon.